Själ's advanced scientific and holistic concept was the dream of  mother and daughter, Karen and Kristin Petrovich.

Being skin care enthusiasts they had a desire to create a simple yet effective skincare line.

Regarded as "one of the most luxurious face moisturizers on the market", Själ has become the "IT skincare line" among celebrities, models, and fashion insiders.

Själ skincare is leading the eco-luxury skincare movement as the bridge between Eastern medicine, Western Bio-technology and bio-osmotic power. 

Celebrities using Själ Include:

Helena Christensen, Angelina Jolie and Ruby Hammer and Kim Porter. 

Själ is free of:

• Petroleum jelly, alcohol, silicone
• Mineral oil, caffeine and fillers