Ouai was created by the renowned celebrity hairstylist Jen Atkin.
"I want to give women all over the world an amazing hair day, every day."
Provide easy solutions to hair problems. To help them restore the health of their hair, then style it themselves, in a modern way.
Ouai restores hair health from the inside and the outside.
Life is hard, looking good should be easy, Luxury is accessibility.
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Russian Amber Imperial Insta-Thick
£42.00 As low as: £24.00 -
Divine Thickening Mist
£35.00 -
Divine Thickening Lotion
£40.00 -
Lux Volume Mist
£35.00 -
Memory Mist
£25.00 -
Volume Spray
£22.00 -
Smooth Spray
£22.00 -
Weightless Conditioning Water
£39.00 -
Everyday Beautiful Conditioner
£48.00 -
Anit-Frizz Hair Sheets
£20.00 -
Premiere Dry Shampoo
£30.00 -
Premiere Working Texture Spray
£30.00 -
Premiere Finishing Spray
£30.00 -
Sheer Thermal Protect
£35.00 -
Finishing Crème
£20.00 -
Oud Royal Mega-Curl Enhancer
£55.00 As low as: £18.00 -
Rahua Finishing Treatment
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£42.00 -
Drop Dead Straightening Baume
£27.00 As low as: £8.00 -
Oud Royal Gravity-Defying Gel
£21.00 As low as: £7.50 -
Finishing Feed
£24.50 -
Oud Royal Thermal Protection Spray
£28.00 As low as: £8.50
OUAI means yes, in that casual, Parisian way. It’s about saying yes to real hair for real life. And to looking chic, no matter how many followers you have.