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An International Premier Online Luxury Beauty Destination

Ouai was created by the renowned celebrity hairstylist Jen Atkin.

"I want to give women all over the world an amazing hair day, every day."

Provide easy solutions to hair problems. To help them restore the health of their hair, then style it themselves, in a modern way.

Ouai restores hair health from the inside and the outside.

Life is hard, looking good should be easy, Luxury is accessibility.


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OUAI means yes, in that casual, Parisian way. It’s about saying yes to real hair for real life. And to looking chic, no matter how many followers you have.

OUAI Science

Complimentary

Haircare

Haircare Concerns

Hair Type

Hair Color

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Customer Care

For any enquiries, please use the contact details below or view our FAQs

For mail orders please call: +44(0)845 603 6870
Lines are open
9.00 am to 5.00 pm (GMT), Monday - Friday.
10.00 am to 4.00 pm (GMT), Saturday.

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