The Show Beauty Story...

Dynamic, dedicated and business savvy, Tamara Ecclestone possesses a determination and entrepreneurial spirit that is truly captured in her latest business venture.
 

Born in Milan and educated in London, Tamara is the eldest daughter of Formula One legend Bernie Ecclestone and former Armani model Slavica. Inspired by the resounding professional successes of both parents, Tamara’s motivation stems directly from her father’s fortitude to maximise every opportunity as well as an admiration and affection for fashion from her mother. These family values remain the cornerstone of all her endeavours and she relishes the challenges of being a wife and mother, whilst building on her passion for business and beauty. Following in her family’s footsteps, Tamara began her career at F1 magazine while also modelling for Armani. Tamara has furthered her professional path, becoming a successful broadcast personality, working with Sky 1, GMTV and the BBC and now founder and creative director of the hugely successful international beauty brand SHOW Beauty.

Throughout her burgeoning career as a model and television personality, Tamara has demonstrated an astute desire to use her background to benefit others. Her passion for philanthropy has led her to work closely with well–respected charities like Great Ormond Street Hospital, Starlight and the Dog’s Trust, to name just a few, raising a staggering £2 million over the last two years. Combining her love of fashion and eagerness to help others, Tamara launched “Tamara Gives Back” in 2008. This successful fundraising campaign allows people to bid on a variety of designer outfits and donates the proceeds to a selection of charities. Tamara’s ability to leverage the successes from each of her ventures has allowed her to bridge the gap between her ardor for the cosmetic market and her business prowess.